Very soon LeBron James or Stephen Curry’s jersey may bear ads. If you find the jersey with an ad detesting, buy one as soon as possible. NBA owners are about to allow to put ads on jerseys for the 2017-18 season.
According to a report published in the ESPN, the NBA owners will pass the proposal in the Board of Governors meeting in New York on Thursday and Friday. The ads will appear in a 2.5-by-2.5-inch patch on the left shoulder of the jerseys. The nine-year, $ 24 million television deal the league signed in October 2014 had the provision for the ads in jerseys of the players.
The NBA owners were leaning towards allowing ads in jerseys for the last few years. During last season’s All-star game, the jerseys bore a small Kia decal near the left shoulders. The jerseys showed a foot locker ad on the right shoulders during the All-star Saturday night.
League’s Commissioner Adam Silver had signaled earlier that the change is on the cards.
“Exactly when it’s going to come, I’m not sure, but I do think it’s inevitable in our sport,” Silver said last season.
“Mainly because I travel so much and I see the model work so successfully here. I think that as we look to generate other forms of revenue and also as we listen to the marketplace, the companies that are involved with the NBA want to get closer to the game, want to get closer to our players.”
Photo courtesy: Keith Allison/Wikipedia.org