Usher joins in celebrating Cavs’ victory in NBA Finals

Usher joins in celebrating Cavs’ victory in NBA Finals

You’ve probably seen him embracing other players during the NBA finals and wondered- Why would Usher celebrate together with the Cleveland Cavaliers on their victory?

Well, it’s because Usher owns a part of the Cleveland Cavaliers. Usher invested an estimated $9 million and acquired a small part of the team in February 2005. According to an article by Forbes, Usher then surprised the Cavs, with the majority owner of the Cavs, Dan Gilbert, saying that “He [Usher]  has surprised us a bit. I didn’t know how serious he was.”

Usher said that he already knows that he has the talent to entertain and that he then wanted to be a businessman.

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Besides that, Usher was also a big contribution to the comeback of Lebron James after he left the Cavs last 2010 for the Miami Heat. Usher said in his radio guesting in 103.5 KISS FM in Chicago that he would even call LeBron to convince him to return to Cleveland.

The day before LeBron James announced his comeback to the Cavs, Usher started a Twitter campaign to help encourage LeBron to make his way back home to Cleveland by using the hashtags  #BiggerThan #Purpose #Legacy #Cavs and #Cleveland.


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He even used these hashtags to compare LeBron with influential people like Barack Obama, Steve Jobs and football star Pele.

It seemed to convince LeBron as he tweeted the next day that he was indeed coming back to Cleveland.

Photo Courtesy: Wikimedia Commons/