Just like Dwyane Wade’s parents, we may have thought about it too growing up. Dwyane Wade spells his name differently, instead of Dwayne, which is commonly accepted. We all want to be different, and being different from our peers can be cool.
Dwyane Wade is one of the best NBA players right now. In just his third year in the league he’s led the Miami Heat to their first NBA finals against the Dallas Mavericks, where he won the Finals MVP award as the Heat beat the Mavericks 4-2.
Dwyane Wade is also very well known internationally, as he led the U.S. men’s team in scoring during the 2008 Summer Olympics in China.
It is safe to say that Dwyane Wade is a very popular guy with crossover appeal. In fact, it’s the first time that a Chinese apparel brand has signed a top NBA player to be its endorser.
Dwyane Wade used to be under Nike’s list of prime endorsers, and unlike other NBA players who have signed with Li Ning, he jumped ship at his prime in 2012 just after his team won its second NBA championship.
We can all trace it back to Dwyane Wade daring to be different, just like his parents may have intended when they came up with his name. He wants to be unique and create his own legend in the sport.
When he finally announced his partnership with the Chinese apparel, Li Ning, he said, “This is a great opportunity for me. I can either choose to stick to the status quo or be a trailblazer.”
Li Ning’s CEO warned Wade about his English, and chances are that his name was constantly mispronounced when they first met, but that is perfectly understandable. Wade said his Mandarin was just as bad too.
However, it completely changes everything when a sponsor can’t spell its endorser’s name right. An ad sign with the message “Make your own way” was displayed, which misspelled his name to Dwayne Wade.
While it may be acceptable for a common fan to misspell his name, it’s ridiculous when committed by a sponsor, especially in full display in a public area. Li Ning still has to make a comment about this incident. Dwyane Wade hasn’t been reached for any comment either, but something tells us he won’t be too surprised.
It comes with being unique and daring to be different. And he is.
Photo courtesy: Keith Allison/Flickr