NCAA decides not to renew contract with Electronic Arts
The NCAA will not renew their contract with EA Sports, however, more college football games will be made.
According to the ESPN, the NCAA announced July 17 that they would not be renewing their longstanding contract with Electronic Arts after it expires in June 2014. Despite the absence of the NCAA, The Collegiate Licensing Company will continue to collaborate with EA on future video games.
In the background of this logo and licensing deal is a legal battle that has been at the forefront of college athletics between Ed O’Bannon and the NCAA. It has raised the question, should the NCAA pay college athletes? Arguments have erupted all over the country on this issue and many speculate that this decision by the NCAA could be connected with the paying of amateur athletes although it will not be usable in the legal case.
The NCAA was quick to address this in their press release sent out this morning, stating, “We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and cost of litigation, we determined participating in this game is not in the best interest of the NCAA.”
NCAA Football ’14 will be the final installment that includes the NCAA logos and trademarks, however, more college football games have already been confirmed by the Associated Press and EA.
Regardless of the decision made, the debate on amateur players and their likenesses will continue to surround collegiate athletics and could reach a peak in the coming years.