New Orleans Hornets to become Pelicans
The New Orleans Hornets are planning on becoming the Pelicans next season.
This would be a logical move since the brown pelican is that state bird for Louisiana. The state has been struggling from the 2010 BP oil spill and multiple storms such as Hurricane Katrina. The bird has begun to represent the efforts to restore the fragile coast.
Tom Benson, new owner of the Hornets and owner of the New Orleans Saints, has said in interviews that he has wanted to change the name of the franchise. Benson already owns the naming rights to the Pelicans that has only been used for the former minor league baseball team in New Orleans.
Now the team has released the new look of the New Orleans’ team. CBS Sports shares the logo and new look.
A video that introduces the team’s rebranding is here and begins with, ”The New Orleans NBA franchise is long overdue a name change. The Hornets were well-named in Charlotte, but this doesn’t carry over to a unique town with such rich culture and history as the Crescent City.”
The Hornets were founded in Charlotte in 1988 and moved to New Orleans in 2002. They were the second team to come through New Orleans. The first team was the Jazz, which moved to Utah in 1979.