Social networking giant Facebook has withdrawn its bid to stream live National Football League (NFL) games, according to a recent report by Bloomberg.
The news comes a few days after Facebook expressed its interest in getting into live streaming partnership with NFL.
Sources said that Facebook “balked” at the NFL’s advertising model, and wanted live streaming of Thursday Night Football games to be commercial-free. But NFL wants to follow the traditional advertising model to earn more revenue.
Dan Rose, vice-president of partnership at Facebook, had previously confirmed to Variety that Facebook was in advanced talks with the NFL to get live streaming rights for “Thursday Night Football” games.
The social networking giant had previously announced that it would tackle NFL games differently than other media companies. Facebook is not the only company in the tech space that chasing this kind of deal. Giants Amazon and Verizon are also on the move, and now on talks with the NFL about the live streaming rights for the NFL games. This would come as a big surprise to everyone if one of these companies gets the rights to stream the NFL games online.
Facebook CEO Mark Zuckerberg has made some “big push” in live streaming space over the past few months. Utilizing its vast army of engineers and huge resources to help build out the company’s Live platform, which allows organization or people to broadcast video to friends on the service.
Streaming NFL football games doesn’t come cheap, the league commands some of the highest per-game prices in the American sports. In a recent broadcast deal, CBS Corp. and Comcast Corp.’s NBC have paid a staggering amount of $45 million a game for five Thursday night only for the 2016 and 2017 seasons.
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