Conor McGregor Takes Over Ronda Rousey as UFC’s Best Promoter


In the world of mixed martial arts, 2015 will mostly be remembered with two things: (1) The fall of Ronda Rousey and (2) the rise of Conor McGregor.

Both fighters, who are extremely talented, are well loved by the media for their colorful attitudes. The media loves to monitor whatever they do, inside and outside of the octagon.

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Let’s face it, UFC fighters have to be very creative in promoting their fights. Just like the WWE – where pre-match drama is created – the UFC has an edge by providing one of the best reality shows on television.

Rousey was perceived as the ‘once-in-a-lifetime’ figher and has been molded by the UFC promotions as the most unstoppable force in Women’s combat sports.

Then came the huge upset from the newly crowned queen of MMA – Holly Holm. Unlike Rousey, Holm wants to be more reserved. She doesn’t trash talk or gloat that she is unstoppable and she doesn’t get in the nerve of Floyd Mayweather Jr.

With that reason, Dana White has been wanting a rematch between Holm and Rousey. Notably, he will rather wait for Ronda to get well and not let Meisha Tate get her long-due title shot.

Think of it this way, if Tate wins over Holm – another Tate vs Rousey match would not sell as much as compared to a Holm-Rousey rematch. Business as usual for Dana White.

As White is waiting to revive Rousey’s career, here comes the flamboyant interim champion – Conor McGregor.

McGregor, whether you like him or not, has played a lot of antics prior to his fight with Aldo. That alone made the fight really interesting as McGregor showed no fear for the #1 pound-for-pound fighter in the UFC.

The “Notorious” had gone to a place where no fighter would ever try by trying to poke Aldo every time they have a chance to face each other.

Now with one “Notorious” punch, the mighty Jose Aldo has fallen in 13 seconds – beating Rousey’s record as the fastest title match in the history of the UFC.

McGregor has been like this before. He starts brawls, provoking any fighter that gets in his way, insults everyone, and the viewing audience – especially Dana White – loves it.

All the claim of McGregor, he backed it up. The world now listens to whatever he says – and believes in him like a preacher.

As the 2015 UFC year comes to a close, the UFC is still uncertain on when Ronda Rousey will come back to redeem her lost glory. It may come as early as July of 2016 but MMA fans can’t wait that long.

It is a good thing that the sport now has Conor McGregor carrying the UFC flag. Hate him or love him – he is now the ambassador of MMA.