Global shoe and apparel brand Nike is set to open a Michael Jordan-only store in Chicago this weekend.
Opening shop Saturday at the 32 S. State St., the Jordan-exclusive shop, aiming to double sales of the division, will be selling merchandise with the trademarked Jordan “Jumpman” silhouette.
According to Nike Chief Executive Mark Parker, the former seven-time NBA champion’s popularity opens up a “world of opportunity” for the company. He added that Jordan’s “legend transcends sport and culture across gender, age and geographies,” so that opens up a “world of opportunity for one of the world’s greatest brands.”
The Jordan brand’s financial results will be reported separately from its basketball division.
With most of its income being generated in the United States, Nike is planning to open stores in New York, Los Angeles, and Toronto featuring the former Chicago Bulls superstar.
The Jordan Brand has four main product categories: basketball, training, sportswear and kids.
The division is also planning to come out with shoes and apparel exclusively for women in the near future. Currently, goods for women are limited to bags, hats, visors, headbands, scarves and socks.
According to Sarah Mensah, general manager of the Jordan Brand in North America, consumers wanted a place to see everything related to the basketball Hall of Famer. She says stores also will feature items chosen “specifically by Michael.”
The main exterior’s signage at the new Chicago store is the signature “Jumpman” logo. The store’s name is just its address — 32 S. State St.
According to a report by The Chicago Tribune, the ground floor has about 1,800 square feet devoted to retail. The Jordan Brand includes merchandise inspired not only by Jordan but also by All-Stars Carmelo Anthony, Chris Paul, and Blake Griffin.