Many wrestling fans have been clamoring for a John Cena heel turn since they’ve grown tired of his never give up attitude and superman persona. In a recent speaking engagement, Cena said that he would love to be a bad guy again but added that it’s not part of the job given to him by the WWE.
“As a 39-year-old adult, I certainly would love to be a bad guy or to push the limits of the broadcast, but that is not my job. My job is to work for a company that produces PG television and do the best I can,” Cena said during a Fast Company conference in Los Angeles.
It has been 13 years since a John Cena heel turn when he feuded with Brock Lesnar in 2003 for the WWE championship. He went on to face the likes of Chris Benoit and The Undertaker with his rapper gimmick before turning face again later in the year.
Cena has since become the face of the company and the ultimate babyface that the kids loved. He was the one superstar that never gives up and does everything he can to earn a win. Many adult fans grew tired of him and he started to get booed.
Nonetheless, it is very difficult to see the 15-time WWE champion become a bad guy again considering the great work he has done with Make-A-Wish Foundation, as well as the launching of the PG Era.
On the other hand, he was at the Fast Company conference not to talk about a John Cena heel turn but to discuss the importance of authenticity in one’s brand. He mentioned that authenticity is about loving what you do in life and knowing every detail as regards to how it functions.
“I know the WWE has half a billion social followers. I know our business model to drive more people toward the network. I know our t-shirt sales. I know our consumer fan base. I know our attendance for live events. I know we’re not deep enough business-wise in China so I’m doing what I can to get us into China,” Cena said.
Photo Courtesy: WWE/YouTube