WrestleMania is supposed to be the biggest showpiece which the World Wrestling Entertainment (WWE) offers to the whole world. The company wants its product to be the most valuable offering to its audience by tagging it as the Grand Daddy of Them All. However, by gifting WrestleMania 32 for free on its WWE Network, the wrestling promotion is indirectly devaluing the best product on the market.
This might show as an act of desperation from the company’s perspective who wishes to make the event massively successful. WWE Network was introduced in the year 2014 and its business model mirrors Netflix.
WrestleMania 30 had 690,000 pay-per-view buys for the event. WrestleMania 31 had around 918,000 paying subscribers ($9.99) on the WWE Network with 1.3 million overall who watched the show. Hence, over 382,000 people watched the pay-per-view without actually paying. This is very poor in terms of business considering the company lost around 690,000 of its strong followers who were willing to shell out $50 to $60 for a traditional pay-per-view, according to INQUISITR.
Another interesting thing to note over here is how easy it is for someone to cancel their subscription on the WWE Network. Hence, giving away the most important pay-per-view of the company for free is not so smart from the wrestling promotion.
One must think of how WWE is telling the world that their “biggest show” is not worth paying for. Considering the constant criticism the company faces for its boring creative output, this is a strange move on their behalf.
The freebie model can certainly work for the company’s lesser shows, thus giving the viewers a chance of actually trying the product before paying. But, when the company is offering its biggest money, making a machine for free, it does show a huge level of desperation.
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