Jeremy Lin wants to protect his brand and is thinking about adding “Brook-Lin” to his trademark after getting the rights for “Linsanity” previously. The Asian-American point guard signed with the Brooklyn Nets earlier this summer and the phrase “Brook-Lin” is a good selling point for Lin for his off the court business ventures.
The U.S. Patent and Trademark Office website confirms that the “Linsanity” trademark rights is owned by the Nets starting PG confirming “the name “LINSANITY” identifies Jeremy Lin, whose consent to register this mark is made of record.”
There a number of products associated with Linsanity including clothing, t-shirts, sweatshirts, sports bags and water bottles, among others. According to reports “Linsanity” was granted the trademark after four years since applying for the rights.
The same website confirms that there is pending application for “Brook-Lin” stating that “hooded sweatshirts, t-shirts, bottoms, jackets and sports jerseys” are the products under the new trademark brand. It’s not clear if it will take another four years for the application to be approved but Lin’s camp has filed for the rights already.
With the name “Brook-Lin”, Lin can also partner with Nets teammate Brook Lopez in the copyrighting the trademark. There are no reports stating if Lopez wants to join Lin in this business venture.
Jeremy Lin signed a three-year deal worth over $36 million with the Nets early in the 2016 offseason. Lin is expected to be the starting point guard for the team, who has struggled the last few seasons.
Lin played for the New York Knicks in the 2011-2012 season when “Linsanity” was born due to his great play inside the court. The Asian-American guard has also suited up for the Golden State Warriors, Houston Rockets, Los Angeles Lakers and Charlotte Hornets in his NBA career.
Jeremy Lin, Brook Lopez and the Nets will try to battle for a postseason slot next NBA season but they are expected to be one of the worst teams in the league.
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