McLaren-Honda has extended its long-standing relationship with scotch whisky brand Johnnie Walker after signing a new multi-year deal, despite earlier speculation about the whisky brand leaving the British racing team.
The new deal will see the Johnnie Walker scotch whisky brand remain on the McLaren-Honda MP4-31 cars.
Diageo brand Johnnie walker, which has been affiliated with the British racing team McLaren since 2005, was rumoured to be joining Force India in the off-season.
“Johnnie Walker’s renewed agreement with McLaren-Honda underlines our belief in, and commitment to, the strength and durability of long-standing commercial partnerships,” McLaren CEO and chairman Ron Dennis said in a statement, via the Motorsports.
Despite losing a number of title sponsorship and backers in the recent years, the British racing team has managed to prevent the Diageo brand’s exit. McLaren also managed to renew a deal with another long-term partner and sponsor, the UK branch of the Spanish banking group Santader.
The deal comes despite increased speculations and rumors about a possible defection of the Diageo brand to Force India as their new team sponsor. However, with Force India owner Vijay Mallya steeping down as chairman of the United Spirits, any prospective deal has been called off and suspended.
McLaren CEO Ron Dennis is determined to extend its long-standing relationship with Johnnie Walker and has announced plans to work closely with the scotch brand to boost its brand campaign.
“A partnership that has existed for more than a decade provides each party with greater levels of strength and depth – huge positives in today’s fast-moving consumer society. “This partnership renewal eloquently and irrefutably underlines the robust and exciting direction in which McLaren-Honda is going, with victory on track the destination,” added by McLaren CEO Ron Dennis, via the Motorsports.
With this new deal, McLaren CEO Ron Dennis has assured that his team remains in a favourable financial situation despite losing a number of key sponsors in the recent years.
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