Netflix’s Chief Content Officer, Ted Sarandos, has just announced his affiliation with the music-streaming service, Spotify, as a new board of director. This is due to Spotify’s move to join the video content industry.
According to Variety, other Spotify board members include chairman and co-founder Martin Lorentzon and Sean Parker, co-founder of Napster, executive chairman of Airtime Media, and co-founder of controversial home-video startup Screening Room.
Recode said that the music-streaming company wants to branch from music to video and it would be a big help for the company to incorporate Sarandos to their board of directors. Sarandos negotiates with all of Netflix’s deals with different traditional movie studios and TV networks and has also done big when it comes to Netflix’s original content, case in point House of Cards three years ago.
When it comes to the music-streaming business, Spotify’s top rivals include Apple Music, Pandora and Google Play Music. Early this year, Spotify acquired the services of former president of MTV Network’s VH1, Tom Calderone. Calderone works as global head of content partnerships.
Also last year, Spotify named ex-Netflix CFO Barry McCarthy as chief financial officer. He joined the Sweden-based company’s board in 2014.
The appointment of Ted Sarandos as a board of director started because of Spotify’s announcement to go public and pursue its ambition to start streaming videos from its mobile apps. Six months ago, Spotify had already started this move by releasing clips from TV networks such as Viacom’s Comedy Central.
Moreover, the music-streaming company also showed their creative content capabilities by showing original clips.
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