British sports car company Aston Martin will return to Formula 1 this season with former F1 champion Red Bull F1 Racing Team as its technology partner.
The British sports car company has now ended months of rumors and talks about a potential involvement in upcoming grand prix event by forging an alliance with Red Bull to become its innovation partner.
This ‘innovation partnership’ will see Red Bull chief technical officer Adrian Newey working with Aston Martin chief creative officer Marek Reichman on a car project collaboration, which codename is project ’AM-RB 001’.
As part of the deal, Red Bull racing will carry the Aston Martin brand name on its upcoming race campaigns.
“This is a very exciting project for everyone at Red Bull Racing,” Red Bull team principal Christian Horner said, via the Formula1.
“Through this innovation partnership, the iconic Aston Martin logo will return to grand prix racing for the first time since 1960,” added by Horner, via the Formula1.
“Formula One offers the ultimate global stage to build wider awareness of the Aston Martin brand,” Aston Martin chief executive Andy Palmer said, via the SportsBusiness.
This deal brings Aston Martin back to F1 racing business, about a half century after its first foray in 1959 and 1960. The deal could also see Red Bull’s chief designer Adrian Newey, being tapped for future sports car projects at Aston Martin.
News about Aston Martin returning to F1 racing is no longer new to the racing industry. Last year, Autosport reported that the British sports car manufacturer was planning a return to F1 racing in a partnership with Red Bull.
Aston Martin is said to be keen to have a strong presence in F1 racing to take on sports car rivals McLaren and Ferrari on race track as well as on the market.
Aston Martin CEO Andy Palmer and Aston Martin director of marketing and communications Simon Sproule have already experience working with Red Bull Racing Team as the two were involved in negotiating and securing the Red Bull’s Infiniti sponsorship.
Infiniti, which is part of the Nissan alliance, first joined Red Bull Racing Team in its second world championship season in 2011, becoming its title sponsor. Last year, Infiniti ended its tie as title sponsor of Red Bull Racing Team, despite the two parties having a deal that has been extended through 2016.
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