Ferrari F1 President Sergio Marchionne has urged Formula 1 officials to change the F1 championship’s approach to more digital generation-friendly to help attract younger people in the race, and to get into the bigger crowd.
“For the public we can simplify things, and it is a change that needs to be done. The regulations are too complex. You need an opening closer to the people and particularly young people.
“But this is a subject that concerns FOM. To bring the younger audience, you need to speak their language, and to give proper attention to the digital world, Marchionne said in a statement, via the Motorsport.com.”
Social media platforms such as Facebook and Twitter have become entrenched in today’s modern world and commercial enterprise, yet the F1 world seems unable to harness its huge potential.
The sheer breadth and impact of these social media platforms may be a new phenomenon, but it is one that has been harnessed effectively and with remarkable impact across various industries, offering huge untapped audiences and massive reach.
The F1 industry has been too slow in adapting these digital platforms, as a result it missed so many opportunities and has been left in the dust by other American sports like basketball and baseball, which have already focused on the younger audiences in the digital world.
Marchionne thinks that the risk of alienating fans through not delivering what they really want makes it worse by F1’s current approach of having too complicated rules.
Recently, F1 CEO Bernie Ecclestone made huge claims that F1 doesn’t need to entice younger audiences because they have no money to spend on the F1 sponsors’ products.
“They haven’t enough money to put in the bloody banks anyway. That’s what I think. I don’t know why people want to get to the so-called ‘young generation’. Why do they want to do that? Is it to sell them something? Most of these kids haven’t got any money,” Ecclestone said in a statement, via the AutoSport.com.
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