2024 Summer Olympics Bid: LA unveils logo, aims to boost bid

By Peter Erick Magbanua@dakelsmb on

The Los Angeles bid committee unveiled its logo together with a slogan in a hope of hosting the 2024 Summer Olympics.

Launched via Twitter, the logo shows and image of an angel with outstretched arms highlighted by colors of a Southern California sunset and a beaming sun at its heart. Its slogan is pretty original for the candidate city: “Follow the Sun.”

The post has already received 950 likes form its launch and 757 retweets.

The bids committee in its vision, games concept and strategy explained that the spirit of Los Angeles and indeed all of California is based on harnessing creativity and curiosity for the purpose of imagination and reinvention.

“There is no stronger image for the City of Los Angeles than its sunny, ideal weather and no stronger metaphor for reinvention than the sun itself, rising and falling every day, offering the promise of a better tomorrow. This unique ethos is the essence of our city, our region and our bid for the 2024 Games,” the bids committee said in its vision.

They also explained that LA’s 2024 Olympic bid is based on the following themes that: LA 2024 is tailor-made for the athletes; Los Angeles is an epicenter of innovation; Los Angeles has been investing in the Games for years; Los Angeles is a culture of youth, diversity and entrepreneurship; and Los Angeles’ entertainment assets will promote the Games and Olympism in new and compelling ways.

They have also initially launch its website la24.org that will take viewers to what LA can offer for hosting the Olympic Games. Boston earlier announced its bid to hosting the event, but later on declined and was replaced by Los Angeles as USA’s entry.

Aside from LA other bidders to the hosting of the Games include Rome, Paris, Hamburg and Budapest. The winner for the hosting of the 2024 Summer Olympics will be announced during the 130th International Olympic Committee Session in Lima, Peru on September 13, 2017.

Photo Courtesy: Ajbellavia/Wikimedia

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