Aside from making to their lineup of songs for their “Not in This Lifetime” tour, Guns N’ Roses’ “Welcome to the Jungle” makes its debut in the gaming world. The 1987 classic single got featured in the new trailer for the new video game “Call of Duty: Infinite Warfare.”
The two-minute live trailer features U.S. Olympic gold medallist swimmer Michael Phelps and comedian Danny McBride. The trailer forms part of the video game’s advertisement before its upcoming release by Nov. 4 via PS4 and Xbox.
72andSunny Group Creative Director Matthew Curry told Ad Week that they wanted to make an ad for the video game that would leave a mark. Aside from that, they wanted to give the ad a “badass” taste for all gamers to find with.
“Classic rock has a timeless cool to it,” Curry said. “It fits perfectly with the badass fun and swagger of the Call of Duty brand. For this particular spot … we considered everything from end-of-the-world songs to songs about escape. In the end, ‘Welcome to the Jungle’ had the perfect tone and message to tee up the badass fun of battling through the chaos of space.”
Video Courtesy: Call of Duty/YouTube.com
Curry added that they wanted to give it a classic flavor and thus the slogan “Screw it! Let’s go to space.” He also explained end slogan “There’s a soldier in all of us” clearly defines what gamers should expect from the new video game upon its release.
“We’ve focused on creating a broad message that taps into the pop culture happening around us while transporting players into the new game world. The launch of Call of Duty is a pop-culture moment, and in that sense, the news of the day serves as a great starting point to play,” Curry explained.
“Welcome to the Jungle” was the Guns N’ Roses’ first single to their 1987 debut album entitled “Appetite for Destruction.” The song also made its first featured in the 1988 Clint Eastwood movie “The Dead Pool” wherein Axl Rose and the rest of his bandmates had a cameo appearance in the film.
Rose the rest of Guns N’ Rose are in Lima, Peru for the start of their “Not in This Lifetime” tour in South America. After Peru, the band will also play in Chile, Argentina, Costa Rica, Brazil, and Columbia. The band is also expected to line up a European tour which will kick off in Ireland by next summer.
Photo Courtesy: dave1968/Flickr