HP launches new flagship gaming brand, hopes to turn fortune around

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HP is making a strong comeback in the gaming world with the introduction of a new line of products called Omen. According to The Verge,  it’s HP’s own way to supercharge the OEM’s involvement in the gaming world and part of the company’s strategy to reinvent personal systems. The return starts announcing four new products, which include two laptops, a gaming desktop, and a display.

The Omen laptops, which has its own distinct branding on the black mesh laptop lid and the keyboard deck, will come in 15.6 inch and 17.3-inch form factors, both in with Full HD 1080p or 4KIPS displays.

The Omen laptops will feature a Nvidia GeForce GTX 965M graphics and sixth-gen Intel Core i7 processors, which can hold a maximum 16GB of RAM. There’s also an option for up to a 512GB SSD or 2TB hard drive and configurations are also allowed for combinations of SSD and traditional hard drive. For storage, the Omen will be available with up to 16GB of RAM and up to a 512GB PCIe SSD or 2TB HDD for a single storage setup, and up to a 4TB HDD and 128GB SSHD for dual storage options. In addition, a user also can add in an Intel Real Sense Camera for an additional cost.

For the desktop, HP is rebranding its Phoenix system to join the new Omen family. The desktop will feature a Core i7-6700K processor coupled with up to a GeForce GTX 1080 Founders Edition of AMD Radeon R9 390X graphics card. As for the storage, the desktop will feature up to 32GB of RAM, along with up to a 512GB SSD and up to 3Tb of HDD storage. HP is also making this gaming monster as the VR-ready desktop, which includes an ample storage option to hold a massive amount of large format VR games and content.

Finally the display, the 32-inch Quad HD monitor promising a 5-millisecond response time, a 75Hz refresh rate, and an accurate color reproduction with 100 percent coverage of the sRGB color space. It also supports AMD’s FreeSync technology to reduce stutter.

HP plan to keep building out the Omen line and brand, making it’s a gaming powerhouse. Doing this also means having to compete with well-established players in the gaming world. HP has already done competing with those players with it VoodooPC, but the Omen efforts are a different kind of story because it focused more heavily on consumer hardware.

Picture Courtesy: Dave Carter/Flickr Creative Commons

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