People are going crazy about Pokémon Go, the smash hit augmented reality smartphone app that lets users explore the real world to collect items and battle other Pokemon players.
Built by the Google spinoff Niantic with help from Nintendo and The Pokemon Company, Pokemon Go has quickly taken over the world, and it’s still getting bigger with no sign of slowing down.
According to the latest data from analytic firm SimilarWeb, Pokemon Go has already been installed more on Android phones in the US than dating app Tinder, which means that Pokemon is now bigger than another runaway hit Tinder.
The report said that the smash hit game has been installed on 5.16 percent of all US Android smartphones, that’s pretty bigger compared to Tinder, which is just over 2 percent of the Android smartphone market.
ALSO READ: Microsoft Xbox One gets a huge facelift
And it’s not just Tinder, there are still more and this time, it is larger than Tinder with a good reputation. Another report from a different metric said that Pokemon Go is set to shortly overtake social network Twitter.
Although there aren’t enough data available to show, but reports said that Pokemon Go may well have already overtaken Twitter in just a few months.
Currently, around 3 percent of US Android owners was already using the game daily, and reports said that users are spending more time in Pokemon than any other popular apps, including WhatsApp, Instagram, and Snapchat.
But the most interesting fact here is the launch date, Tinder was launched back in 2012 and Twitter came out in 2006, while Pokémon Go just came out last week. The numbers are pretty scary for some analyst, the two major apps have been in the business for years while Pokemon Go has just started a week ago.
In addition, the runaway success of Pokémon Go has sent Nintendo’s stock soaring 23 percent in a single day and help the company stay relevant in the market.
However, the huge success is causing teething problems for the app, which users frequently reporting server crashes and bugs. The company has already halted its global roll-out to address its server issues and other technical problems.
Pokemon Go is currently available only in selected regions, which include the United States, Australia, and New Zealand.
Picture Courtesy: SuperMacNinja/Flickr Creative Commons