Super Mario Run shows that Nintendo is back in the game and it means business

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Super Mario Run is ready to speed up and kick some a#$ in the mobile game platform beginning December 15, 2016. Even before its debut, the game has already given Nintendo the much-needed boost it has been waiting for.

Right after Nintendo revealed the launch date of the Super Mario Run on mobile, its stocks soared to as much as 5.5 percent on the Tokyo Stock Exchange. That also confirmed that Nintendo’s decision to focus on the mobile space was a good move.

Neil Campling, an analyst at Northern Trust Capital Market said that setting “a low incentive and then a low total cost when engaged could set Nintendo on a differentiated path, which ultimately could be a game changer.”

That’s a lot of good news for the company considering that just last month, it cut its sales and operating costs outlook for the year after the strength of yen’s value hit its earnings. Even Pokemon GO was not able to save the decreasing sales of the Wii U and the 3DS. It turns out that only the beloved red suit plumber is still Nintendo’s biggest secret weapon.

This recent turn of events for Nintendo after a long drought should make its competitors prepare as the game company becomes more and more aggressive in getting back what it has lost and more.

Super Mario Run is just the beginning. Come January 2017, it will launch its new console, the Nintendo Switch in the market. Now, it’s is already making waves via the NES Classic Edition which has even run out of stocks. Nintendo has been making all the right moves to pave the way for the Nintendo Switch.

Aside from the release date, Nintendo also revealed that the Super Mario Run will cost $9.99 in the US and £7.99 in the UK. It will be available for Apple’s iPhone and iPad users first around the world. As for Android users, the company did not give an exact date yet.

Video Courtesy: YouTube/Nintendo Mobile

Photo Courtesy: Tom Newby/Flickr

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