LeBron James gets into pizza business, went as undercover employee

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LeBron James

LeBron James last year announced that he was letting his endorsement deal with McDonald’s expired. But the four-time MVP player has made a huge announcement, he’s now signing on as a sponsor and investor of a new, fast-growing pizza chain Blaze Pizza.

Yes, King James is getting into pizza business, using his talents to draw more customers. The Cleveland superstar has been a spokesman and founding investor of Blaze Pizza since 2012. James also holds franchise rights for the chain in Miami and Chicago. James is now getting serious in his pizza business. Last October, he ditched a McDonald’s endorsement deal to focus more on becoming “the leading man” of Blaze’s marketing campaign.

Report said that King James does have significant stake in the success of Blaze Pizza. According to ESPN, the Cavaliers’ leading scorer owns a significant share of Blaze Pizza, which is about 10 percent of the company, in addition to the 10 franchises he owns across South Florida and Chicago.

So how does King James work? Reports said the Cleveland guy is a very hands-on investor and meticulous person. He even went to the pizza location to work like a regular employee, interacting with customers.

While of today’s investors are happy to fund the company and wait for their profit shares, James recently went to work undercover at a Blaze Pizza outlet in Pasadena, California.  Here, James has served new customers as a new employee named ‘Ron’.

Who is Ron? Ron (LeBron James) is a very tall guy from Michigan who knows nothing about basketball and is a first-day employee at Blaze Pizza outlet in Pasadena, California. But some customers have mistaken him, telling Ron (James) that he resembles former Miami Heat teammate Dwayne Wade, an observation James said that he got a lot.

The company has released a Youtube video on Friday from a visit LeBron James paid to a Blaze’s Pasadena, California location in March to moonlight on the pizza assembly line. In the newly released video, Ron jokes with new customers, as they eye the 6-foot-8 Cleveland power forward helping prepare pizzas.

James’ role in the marketing campaign is part of Blaze’s overall strategy to become one of the biggest names in the fast-casual business. But first the company needs to work harder to make the Chipotle-like pizza chain as big as the Starbucks.

Picture Courtesy: Keith Allison/Wikimedia Commons

Video Courtesy: Blaze Pizza/

Watch the video below to learn more about LeBron James as Blaze Pizza’s newest team member:

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