A Chinese sports apparel company has just launched blatant rip-off of the American sports apparel giant Under Armour, they called it Under Martian.
Uncle Martian, Which has been launched this week, posted images Friday on social media of the brand’s logo, which shares a striking similarities between the two sports clothing brands. Seeing from afar, a user can’t even tell the difference between the two logos, which both showed a stylized letter U with an inverted U directly underneath.
Uncle Martian’s launch were shared widely on social media world and people have quickly noticed the blatant similarities between the two sports clothing brands. The Chinese company is not even trying to hide the similarities between the two sports clothing brands.
On one particular Chinese social media site Weibo, Uncle Martian shared a post that included an image of the American Under Armour logo alongside images from the Under Martian launch.
According to an earlier report by Mashable, the 25-year-old Chinese sports manufacturer Tingfei Long Sporting Goods Co. is behind the new brand. Tingfei Long gave an interview to a local paper a week before the launch in which it said that it want a slice of the branded shoe market that US companies like Under Armour and Nike have a hold over the vast Chinese market.
Netizens in China are tweeting about the two brand similarities, and many are slamming Under Martian for its lack of creativity and respect to intellectual property rights. Some people said that Under Martian could expect a copyright infringement suit from the American sports apparel giant.
China has been a member of the World Trade Organization since 2001, which require countries to establish a significant intellectual property law.
The country has its own s copyright laws that are fairly similar to those of Western countries, but the problem in China is on implementation. The copyright laws are just too difficult to enforce and simply won’t work in China.
Founded in 1996 by Kevin Plank, Under Armour is an American sports clothing and accessories company. It’s global headquarters is located in Baltimore, Maryland with additional operations In Latin America, Europe and Asia Pacific. The company was launched in China in 2010 and had over 75 stores by the end of 2015.
Under Armour received its first major break in 199 when Warner Brothers tapped the sports company to outfit two of its feature films, Oliver Stone’s Any Given Sunday and the Replacements.
Under Armour scored a huge partnership when it signed Golden State Warriors’ superstar Stephen Curry, which analyst estimates that could be worth as much as $14 billion to the company.
Picture Courtesy: Raymond Alaweneh/Flickr Creative Commons
Video Courtesy: Hoop and Life/Youtube.com