Forever 21 hits aground after one of its men’s t-shirt was marred by complaints as netizens trooped to social media calling for its ban, to the point of calling the company insensitive.
Forever 21 released its new line of spring collection when one particular men’s t-shirt caught the attention of its customers. The shirt carried a tag line “Don’t Say Maybe If You Want to Say No,” to which netizens found offensive.
Customers interpreted the concept in a negative way as Cosmopolitan reported that the shirt carried a “rapey undertone” and suggests that the blame should fall on the rape victim’s shoulder.
— pieps (@pieper_emma) March 14, 2016
THIS Awful Men's Shirt From Forever 21 Seems To Be Making A Joke Out Of Rape https://t.co/Nrnywm5emG
— johnnan (@johnnan11) March 15, 2016
— Gabrielle Dulberg (@briebee2) March 14, 2016
After much complaints and condemnation on social media, Forever 21 pulled out the t-shirt collection, which was targeted for teen men, and the company issued a statement and apologized for the stir that was caused by their suggestive t-short collection.
“Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously. With regards to the t-shirt in question, upon receiving feedback from our customers, we took immediate action to have it removed from our website. We sincerely apologize to anyone who was offended by the product,” Forever 21 stated.
However, netizens are still upset on the matter, stating that the company should have never placed the said collection online and from its conception it should have not been allowed to be printed.
Forever 21 is an American chain of fast fashion retailers with its headquarters located in Los Angeles. It has stores in the United States, Asia, United Kingdom, Americas and the Middle East.
The company sells clothing, accessories, and beauty products for women, men, and girls. The company has been involved in various controversies, ranging from labor practice issues and copyright infraction accusations to religion. The clothing ages from toddler to grownup, for kids and adults.
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