Kim Kardashian has once again taken the internet by storm by posting a nude photo of herself on Instagram. This is not the first time however as the 35-year-old actress was previously in news for a similar sort of a scandal. In 2007 a sex tape of hers was leaked to the public.
There is a saying in the showbiz sector, “Any publicity is a good publicity.” If one adheres to the saying then Kim Kardashian will certainly be in the news again which will boost all the business ventures she is associated to.
One of the ventures is that of online fashion retailer Spring, who will team up with Kim to launch an in-app virtual boutique which will allow its users to view and purchase products. The app has over tens of millions of users.
“Shoppable Instagram” Spring’s main target is to become the online marketplace where people will look at it as the mobile phone’s mall. With over 1000 brands including the likes of Marc Jacobs, American Apparel and Jimmy Choo under its belt, Spring has made over $100 million in the last 18 months.
With Kim Kardashian jumping back into the headlines, this would be the perfect time to cash in on the opportunity. From March 7, 2016 users of the app will be able to dress their game avatars with the products available on the platform.
“Players can style their avatars in designer fashions for the first time ever, click to purchase to exact same items in real life.” Niccolo de Masi, CEO of Glu Mobile said, as reported by racked.com.
Since its launch in 2014, the game has been downloaded over 42 million times. Spring will certainly hope that numbers will increase with the recent Kardashian fiasco.
Kim Kardashian spoke about the game last year at Cannes Film Festival. She stated that she “wouldn’t trust anybody else” to take control of the process, according to The Drum.
One thing is certain; The Keeping Up With the Kardashian star surely knows how to make news headlines.
Photo courtesy: David Shankbone/Wikipedia.org