Nike Inc. lets Cristiano Ronaldo try HyperAdapt 1.0 first

Nike Inc. gives 80’s movie hit “Back to the Future” fans something to look forward no more as they let football superstar Cristiano Ronaldo be the first athlete in the world to try out their newly launched HyperAdapt 1.0.

TMZ reported that the Real Madrid star shows off how to use the world’s first self-lacing shoes that simply translates deep and great research in digital, electrical and mechanical engineering into a product designed for movement. It challenges the traditional understanding of fit, proposing a final solution to individual lacing and tension preference.

Ronaldo posted on his Instagram thanking Nike for giving him the opportunity to be the first athlete to have put on the said shoes that will greatly reduce an athlete or a person’s typical concern – tying the shoe lace.

According to Nike News, what fascinates with the HyperAdapt is that its ability to self-lacing the shoes to fit the comfort of the one using it. Nike shoe designer Tinker Hatfield stated that innovation in Nike is not about “dreaming” of tomorrow but rather bringing into reality the imagination of others.

“Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it. We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it,” Hatfield said.

Nike Inc. senior innovator and the project’s technical head Tiffany Beers explains that the shoe’s sensor activates when the heels of the foot hit it and a system built in the shoes will automatically tighten to the feet’s comfort.

“Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect,” Beers added.

Nike HyperAdapt 1.0 will be available in the market beginning in the Holidays to Nike+ members only. For one to be a member of Nike+ just simply log in to Nike.com.

Photo Courtesy: Nike Inc.

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