Starbucks Coffee lovers are in for a shock of their coffee lives, the well-loved coffee company is being sued by two California individuals in a class action suit for not filling their cups to the brim and letting the milk foam works its magic.
As reported by TMZ, the individuals who were not named stated that they are regular customers of the coffee chain that was founded in Seattle, Washington and argues that whether its tall, grande or venti size one thing is for sure, it’s underfilled. The complainants pointed out that Starbucks menu’s promises 12, 16 and 20 ounces, but based on their research Starbucks underfills the cups by 25 percent.
“In the food science community, as well as in the weights and measures community, foam is not measured on a volumetric basis,” the class suit stated.
The individuals are seeking damages from Starbucks chairman and CEO Howard Schultz.
This is not the first time that Starbucks was involved in a controversy in the past. They were also involved in various controversies such as labor disputes, market strategy controversy, “war on Christmas”, protests, opening without permission, US military viral email, gun controversy, same-sex marriage, European tax avoidance, Chinese windfall controversy and race together the marketing strategy.
Starbucks operates in 23,768 locations worldwide. Starbucks first became profitable in Seattle in the early 1980s and despite an initial economic downturn with its expansion into the Midwest and British Columbia in the late 1980s the company experienced revitalized prosperity with its entry into California in the early 1990s. The first Starbucks location outside North America opened in Tokyo in 1996; overseas properties now constitute almost one-third of its stores. The company had opened an average of two new locations daily between 1987 and 2007.
Photo Courtesy: Sven2512/German Wikipedia