Beginning August 1, VH1 classic will become MTV classic and will shift its focus on programs that are primarily from the 1990s and early 2000s. This is also in line with the company’s celebration of its 35th anniversary.
The first program of the rebranded channel will start at 5am with the re-broadcast of the show called MTV Hour One, which is literally the channel’s first hour of programming from 1981. Gen Xers can then relive their couch potato youth, as the rest of the day will see playbacks of Total Request Live and MTV Unplugged.
MTV Classic will also include animated favorites like Daria, Beavis & Butt-head and Aeon Flux (which is good news for all you, Cornholios!). Other notable programs that are included in their lineup are Pimp My Ride, Cribs, Punk’d, and Jackass giving us another opportunity to see the likes of Xzibit, Ashton Kutcher and Johnny Knoxville be young (and famous), again.
On weekends, the channel will focus on past reality TV series like Road Rules, The Real World and Laguna Beach, which inspired the creation of other small-screen literary classics like Jersey Shore and The Real Housewives. The weekend will also see the airplay of past movies, concerts and music videos.
A trailer for MTV Classic can be accessed through the link below:
“From ‘Beavis & Butt-head’ to ‘Laguna Beach,’ MTV’s programming vault is a music and pop culture goldmine with universal resonance,” said MTV President Sean Atkins in a release.
The rebranding is also part of his strategy to refocus MTV back to its roots, which have long been forgotten since the takeover of the digital and social media era. This also presents an opportune moment for MTV, who may have the right tools and channels to educate today’s youth about the history and development of music and mainstream pop culture.
PHOTO COURTESY: Blude/ Flickr