The new retail Lego store features London’s famous landmarks – The Big Ben, Elizabeth Tower including Brickley the Dragon and a mascot called Lester.
London has a new tourist attraction. The LEGO Group has opened its 14tht Lego store in the UK, 131st globally and the largest Lego store in the world. The flagship store has opened yesterday, November 17. It is situated at one of central London’s most popular tourist hotspots, the ‘Leicester Square’.
The store has two storeys (9,800-square foot) temple to all of the company’s brick-building brands, from Architecture of Star Wars to Duplo. Evening Standard has all details of the newly opened London Lego store summed up as follows:
The store features a 21-foot Elizabeth Tower, the famous Big Ben, a red telephone box that the guest can stand inside and a London Underground roundel. There’s also a mosaic of the London skyline made of more than 265,000 bricks. Along with the other features is an Underground train carriage carrying miniatures of William Shakespeare, Robin Hood, Queen Elizabeth II and one of her bearskin-hatted Foot Guards.
Other exciting features include the world’s first Mosaic Maker which offers fans of all ages the chance to purchase their own personalized Lego mosaic portrait. The guests can avail their portrait for £100.
Children can also have a fun and playful experience with the store’s ‘Machine Builder Playtables’. The children are free to build whatever they can imagine. This is inspired by the iconic London landmarks and a range of LEGO themes. There will also be special appearances of the ‘Certified LEGO Master Builders’. The Lego builders’ will visit the store occasionally to share tips and tricks to building LEGO models and help inspire children to be creative with their Lego.
John Goodwin, Executive Vice President of the LEGO Group summed up the vision and purpose of their company:
“We are excited to have finally opened the doors to the world’s largest Lego store here in London. We want to inspire and develop children through creative play experiences – and this store is all about that. ”
Video Courtesy: CNET / Youtube
Photo Courtesy: wiredforlego / Flickr