After shocking the world with his retirement, Kobe Bryant has already tuned his focus a bit in the business world. His company, Kobe Inc., already filed for trademarks linked to his last dance this season.
His company was established in 2013 in California.
Last October, Kobe Inc. had its name trademarked with the U.S Patent & Trademark Office. Last month, they added “HeroVillain” and the “HV” logo for their trademarks. This also includes the “KB20” mark that symbolizes the number of fruitful years Kobe had with the Los Angeles Lakers.
Their main point in filing for the trademark of the “HV” logo is for them to use the mark in trading cards and action figures, as well as books and shot glasses they manufacture.
The logo was first seen in the retirement poem Bryant posted on The Players’ Tribune last weekend. A hard copy of the poem, carrying the Kobe Inc. trademark logo was distributed to the fans present at the Lakers game last Sunday.
Gears bearing the “HV” and KB20” logo were also on sale at the Staples Center. Other merchandise can also be seen and purchased over at Kobe Bryant’s official website.
The company has yet to disclose other marketing plans in the future.
Since his retirement announcement, Bryant has helped the ticket sales of Lakers games. The increased demand and price for the said tickets to watch him play has zoomed up to about 85 percent.
His popularity cannot be questioned. The cheapest ticket to their game is pegged at $125, but it has ballooned to $400 on StubHub. Just last Wednesday, it took another big leap as the $140 ticket went up to $540 apiece. And we are talking about the nosebleed area here in the game venue.
Bryant was vocal when he said he wants to focus in the business world once his playing season is over. On Tuesday, he was quoted after the game saying, he had grown tired of doing commercials. He is not an endorser of sports drink BodyArmor, but he is an investor in the company.