Tesla Model 3 has been touted as the company’s first truly mass-market vehicle that is specifically designed to take on cars in the middle market. It also represents the company’s biggest leap ever in becoming a major automobile manufacturer and clear leader in the electric vehicle market.
The new model is designed primarily to propel the company into the mainstream, mass-production car industry, something the company is looking for.
Tesla’s “affordable” Model 3 won’t be hitting the roads until late next year, yet more than 325,000 would-be owners have stumped up its $1,000 pre-order deposit for a vehicle that doesn’t have a chance of appearing until next year.
Expectations are very high, almost 400,000 people have showed their interest in owning the Model 3 by placing a deposit for it, after CEO Elon Musk unveiled the first part of Model 3 launch at the Tesla Design Studio in Hawthorne, California on March. The rate of orders have come so fast that it’s already exceeded all of Tesla’s expectations. The company has claimed that the Model 3’s launch was the biggest one-week launch of any product ever, more than 325,000 reservations have been made in its first week only.
However, questions still remain whether the company can turn those reservations into real cars by the end of next year. Many of these people who made the reservations are sceptical, a great doubt supported by the delays and supply issues which have beset the production other Tesla models, especially the recently retooled Model X SUV.
Right now, it still too early to tell and speculate whether the company can turn these reservations into real cars on road or not. But according to an earlier reports by Electrek said that Tesla was highly confident that it could take the right steps to build and deliver the Model 3 without facing any problems.
“The real success will be delivering a great product at the volumes that we believe are possible and necessary,” Tesla Vice-President of Business Development Diarmuid O’Connell said in a statement, via the Electrek.
Of course, the timeliness of the Model 3’s delivery will largely depend on the completion of the company’s massive Nevada-based ‘Gigafactory’, which will handle the supply of lithium-ion cells for the Model 3. Tesla is relying on its enormous size and the economy of scale offered by this huge factory to achieve the $35,000 price target for the Model3 vehicle.
“A not yet finalized design for Model 3 needs to be completed, Then the results gets tested for road performance, crashworthiness and any manufacturing issues it might generate. Given the tight window there is essentially no margin for any major errors from here.”
Picture Courtesy: Steve Jurvetson/Flickr Creative Commons
Tesla Unveils Model 3:
Video Courtesy: Tesla/Youtube.com