Tidal hit big market, claims 3 million paying subscribers

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Streaming Service Tidal Launches New Beyoncé

Tidal, a place where you could legally listen to Kanye’s new album, is making huge news in the internet. In its first year anniversary, the music streaming service claims to have passed a whopping three million paid subscribers globally, adding about 2.5 million subs to the approximately 540,000 it had when it launched in the U.S.

Tidal, the industry’s only fan-first streaming music service t host an arrays of live fan experiences and live evnts, has claimed to stream 44 global events and concerts, including Indochine, TIDAL X: 1020 and the Papal visit to the United States.

The artist-owned streaming service has grown so fast and has amassed three million subscribers in just twelve months. In addition to the subscribers, Tidal also added new big time artist-owners, which include Lil Wayne, Indochine, Damian Marley and TIP.

Of those 3 million global subscribers, around 43 percent or about 1.35 million, have signed up for its hi-fidelity, lossless audio/video tier, which costs $19.99 per month. Those subscribers has paid for access to almost 40 million tracks and 130,000 music videos, including live streams, exclusive premieres and original video content series.

While the whopping three million subscribers is certainly a huge milestone for Tidal in 12 months, it still lags behind its biggest competitors in the music streaming market; Apple and Spotify. Apple Music is claimed to have over 11 million subscribers, while Spotify has recently broke the 30 million subscriber mark, adding five million in the first few months of 2016.

Tidal also has become top music platform for high-profile song and album launches. Big time artist like Prince has premiered their latest album exclusively on TIDAL. Beyoncé’s “Formation” single was also made exclusively on Tidal.

The service’s debut of Rihanna’s “ANTI” album has received a huge exposure in the market, reaching over 1.4 million downloads in less than 24 hours. This makes Rihanna the fastest certified platinum artist in the history of the RIAA.

And it’s not just Rihanna, other artist like Kanye West is also hitting big in Tidal. Kanye West’s “The Life of Pablo” has hit more than 250 million streams in its first ten days.

Tidal has not just stormed the music industry, it also changed the way the music industry views album rollouts. Currently, Billboard charts counts 1500 streams as equivalent to one album sale, this means that West’s ”The Life of Pablo” has made the equivalent of 160000 album sales. Kanye’s last album, “Yeezus” made ist debut at number one and has managed to hit over 327000 copies in its first week in the US market alone.

Founded in 2014, Tidal is an artist-owned, subscription-based music streaming service that combines lossless audio and high definition music videos with curated editorials. Tidal offers high-fidelity, CD, sound quality music and high resolution video.

The music streaming service has over 40 million tracks and 130000 high-quality music videos, and hosts exclusive live streams and events. It also produces intimate fan-centric and unique experiences through its TIDAL X platform. Tidal also features original scripted video content and concerts.

Picture Courtesy: Noemi Nuñez/Wikimedia Commons

Video Courtesy: New News/Youtube.com

Rihanna, Alicia Keys, Madonna and Beyoncé at the Tidal launch in NewYork:



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