Nike open to negotiation with Maria Sharapova after doping scandal

Nike Inc. is now taking a lighter stand on the matter involving tennis star Maria Sharapova, who was put on the spotlight after publicly admitting she failed on a drug test at the 2016 Australian Open.

Reuters reported that Nike global brand head Trevor Edwards in an interview at the official launching of Nike’s first ever self-lacing shoes as inspired by the 80’s hit movie “Back to the Future” stated that disgraced athletes can redeem themselves.

“Each time those situations happen, you are saddened and disappointed. At the same time, there are many athletes that inspire us,” Edwards said.

Edwards, who is seen to like succeed Mark Parker as Chief Executive officer of the world’s biggest sportswear company, mentioned that Sharapova can comeback under Nike such as when the company allowed U.S. sprinter Justin Gatlin to do after he twice served doping suspensions.

“At the end of the day, athletes are humans just like the rest of us, and they have the same frailties that the rest of us have. And sometimes those moments become teaching moments,” Edwards added.

Sharapova, earlier this month, admitted that she failed a drug test at the Australian Open and stated that she was innocent and did not know that the medicine Mildronats, which also known as Meldonium, she was taking as prescribed by their family doctor was included in the list of banned drugs that the World Anti-Doping Agency (WADA) came out with at the start of the year.

Sharapova also stated during her press conference that she is taking full responsibility on failing the said drug test and is willing to accept all the consequences of the matter as the International Tennis Federation (ITF) has yet to disclose the sanctions.

Aside from Nike, Tag Heuer, Porsche and the United Nations also cut ties with the Russian tennis star.

Photo Courtesy: Vinod Divaaran/Flickr

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