Brock Lesnar’s last appearance on World Wrestling Entertainment (WWE) television was on WrestleMania 32. The Beast Incarnate has been missing since then and the whole WWE universe is wondering what lies ahead for the former Ultimate Fighting Championship (UFC) Heavyweight Champion.
Rumors are strongly suggesting that Lesnar would be returning at SummerSlam this year. SummerSlam ranks next to WrestleMania for WWE in terms of marketability and the wrestling promotion would want to use the massive drawing capacity of Lesnar to sell the event, as reported by Sportskeeda.
A very important factor which could dedicate the next appearance of Brock Lesnar on WWE television is his contract stipulation. The 38-year-old is only available for a limited number of appearances per year and it is up to the company to decide how to extract the maximum out of the wrestler.
By using the man from Webster, South Dakota as an attraction in many live events this year, WWE has used up most of its Lesnar credit card and will have to be very shrewd on how it uses its expensive tool over the upcoming months.
The top officials within the company want to see the WrestleMania 31 rematch between Lesnar and Roman Reigns at SummerSlam 2016. Although it would cost Vince McMahon a huge chunk of money to get Lesnar back again into the title picture and then make him the champion, Vince wouldn’t want to waste the traction the move would generate for the company.
Lesnar is one of the very few credible superstars the promotion has at its disposal and using him as the main draw for the summer’s biggest pay-per-view event would be the smartest option.
Hence, those who were expecting a much sooner appearance of The Beast on WWE television may have to stay more patient since his return doesn’t look to be anywhere near. With very few appearances left for use, Vince would be extremely careful of how he books Lesnar for the rest of the year.
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