Is the WWE heading to a brand split after Wrestlemania 32?
There are speculations that the WWE is considering a return to having two brands where wrestlers are exclusive to their brands and cannot appear in the other.
The rumor started to circulate during the February 22 episode of Raw when Shane McMahon made his way to the ring and wanted to have control of Monday Night Raw. WWE CEO Vince McMahon made a Hell in a Cell match between Shane McMahon and The Undertaker in a Hell in a Cell match with control of Raw on the line. If Shane wins, he will have control of Raw while Stephanie and Triple H will have control of Smackdown.
In an article that appeared in Wrestlezone, it was revealed that Shane’s return could serve as a “reboot” of Raw as well as a fresh start for the company and its talents. It is also interesting to see whether or not NXT is likely to become the third brand as it has been very closely linked to Triple H and there are plans that it will become a third touring brand.
The other event that fueled the speculation is the recent promotional campaign of WWE that had John Cena, Kevin Owens, Bray Wyatt, Alberto del Rio, Charlotte, and Nikki Bella as top stars. Smackdown featured Roman Reigns, Dean Ambrose, The New Day, Dolph Ziggler, and Paige as its top stars.
A third account that fueled the rumor of a brand split is the tweet of The Hall of Very Good which showed photos of a new line of action figures featuring WWE superstars divided into Raw and Smackdown.
Some people believe that the brand split is the right thing to do for the company. Not seeing the likes of Dolph Ziggler, Roman Reigns, or Dean Ambrose twice in a week would increase demand for them. Likewise it will make the roster fresher every week. Take the case of Sheamus, who has already wrestled a total of 75 times plus the pay per view.
Likewise, this would boost the ratings of the shows which have seen a great dip over the years. The reason being the WWE not having the big names that they had before. WWE ended the brand split in 2011 making all superstrs eligible to appear in both shows.
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