World Wrestling Entertainment (WWE) could be potentially sold by Vince McMahon and it already has a buyer waiting. The $1.2 billion worth company broadcasts its content to over 36 million viewers in more than 150 countries. Media mogul John de Mol is the person who is being heavily rumored to be interested in buying the company.
John de Mol has several hit reality shows under his belt which includes the likes of Big Brother, The Voice and Fear Factor. Mole’s company, Talpa Baheer has acquired a 6% stake in WWE last year, as reported by the New York Post. The company filed Form 13G which means that Baheer can increase its stake to 20% without being hostile to WWE.
“We do not comment or give explanations on the investments of John de Mol and therefore not with respect to his investment in WWE,” a spokesperson of de Mol said. However, according to an insider source of the wrestling promotion, no official discussions have been made regarding the potential sale of the company.
WWE’s biggest pay-per-view WrestleMania 32 recently created a record for attendance at the AT&T stadium in Arlington, Texas. The company’s own network has around 1.22 million subscribers. WWE made revenue of $659 million in 2015 with its biggest revenue stream coming from the TV rights. It had around 8 billion views on YouTube, according to Forbes.
Despite making revenues, WWE has been constantly criticized for its poor creative content by its fans and critics. The recent edition of WrestleMania was lambasted by wrestling legend Bret ‘The Hitman’ Hart who was “disappointed” with most of the outcomes at the event.
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